Project Highlight: Direct Travel - Avenir Vision Video
Project Highlight: Direct Travel – Avenir Vision Video
Direct Travel, a leader in business travel solutions, wanted to bring their Avenir platform to life in a compelling vision video. The platform wasn’t fully built yet, so we had to find a way to showcase its features and impact creatively.
Project Overview
- Client: Direct Travel
- Industry: Business Travel
- Video Type: Vision Video / Explainer / Live-Action & Animation
- Length: 3 minutes
- Distribution: Website, Social Media, Trade Shows
This video needed to illustrate the future of business travel—how Avenir makes planning and adjusting trips seamless and stress-free.
Goals & Challenges
Our biggest creative challenge? The platform wasn’t yet built. So instead of showing a working product, we had to imagine the experience in a way that felt authentic and engaging. We decided to tell the story through the journey of a single traveler, making the message easier to follow and more relatable.
Aisle 3’s Approach
We pitched focusing on one traveler’s experience rather than multiple people, ensuring the viewer could connect to the narrative without getting lost. Filming took place over two days in Baton Rouge, blending live-action with animation to bring features to life.
A highlight: We built a custom camera rig for the opening shot—starting above the traveler’s desk, then swinging smoothly behind them in a single fluid motion. It was the perfect blend of technical creativity and storytelling magic.
Results & Takeaways
The client was thrilled:
“Wow! You all killed it with this video. I am so impressed and think this is going to get lots of awesome feedback!"
"It’s perfect, like the trip!”
This project showed how Aisle 3 can transform a concept into a visual story, even before a product is built. It’s a testament to our flexibility and creativity—and to our dedication to delivering videos that get people excited.
Looking to bring your vision to life? Let’s talk.
